How to Find a Logo Designer

Find a logo designer for your new business without drowning in internet search results

I am going to bring you in on an important action in your new business planning phase: hiring a logo designer or—depending on your preference—a design agency. Many new business owners prefer the devotion of an independent designer and will therefore focus on that option here. There is only one problem: figuring out how to actually connect with a custom logo designer can be daunting. 

If you’ve ever typed “logo design” into any search engine, or “custom logo design” for that matter, here’s what you likely get:

  • Services selling cheap, quick-turn-around logos
  • Logo generator engines that create an image based on a few questions
  • Freelancer marketplaces that require understanding the platform before getting to their directory
  • Template-based logos from websites that can’t guarantee authenticity, including Canva

What do you do? Stick to your understanding that a custom logo is what you are looking for. For more on why that is, here’s a snapshot from the Seller Keys, Lift-off with a logo section:

“Your logo is what customers hold onto before they you enter into a contract. Regardless of what you sell, a logo should be recognizable, memorable, and unique.” 

Here’s how you can use the internet to get a custom logo without drowning:

Use the suggestions below, replacing the brackets with the terms that are relevant to you:

What to Search For: 

  • Logo designer + [Location – yours or a specific region of your choice]
  • Identity system + graphic designer + [Relevant Region]
  • Logo design portfolio + logo designer + [Relevant Region]
  • Brand Identity + Designer + [Region]
  • Logo design company + [Region]
  • Branding company [Region]
  • Graphic design companies in [Region]

Additional Online Tips for Finding Logo Designers

  • If you have a professional network on LinkedIn, message your network or post publically that you are searching for recommendations.
  • Use Facebook or Instagram and search for #logodesigner and #yourlocation.

What to Look For

Once you have a few websites for logo designers, here are a few things you’ll want to keep in mind:

  1. Look at the design portfolio
  2. Read their about page
  3. Schedule a free consultation to get a feel for your logo designer’s demeanor and process
  4. For the designer you choose to work with, request a contract and ask how to begin

At Ricecmd, we want to help you move to the next step of your new business. Go make a difference, embrace your independence, and celebrate each milestone. Good luck and carry on! 

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