Let there be light.
When you think about billboard design, you want something that can catch the eye quickly, safely, and be impactful at the same time. If a billboard blends in to the background too much, your message gets lost.
Consider where your billboard will be placed and consider creating alternative designs that make sense for the respective regions. When you are in an overcast region, bold colors and contrast goes a long way. There are of course many other factors that affect
It’s all about creating contrast
High contrast is important regardless of region, but will be critical if your skies are already muted. You’ve surely seen the billboard advertisements that sell billboards, in yellow and red. The text typically reads:
“If you’re looking, it’s working!”
As a graphic
This topic is relevant to me in that I’ve lived under many gray skies. In winter especially, when so much of what we see are white and gray, color is a welcomed and unexpected sight in the sky. Light gray creates extra, unnecessary glare that gets lost.
In these gray regions, avoid white or light gray backgrounds. One design technique I often lean on is
As with any advertising, make sure you’re following your brand book. This will assure viewers recognize you high in the sky. messaging before they pass by. One acceptation to this rule
If you are looking for outdoor advertising creative, contact me. We can discuss your current advertising efforts and results from previous campaigns. From there I can design creatives that will communicate your messages effectively, regardless of the region or the weather.