Are You Really Going to Charge For That?

Facing The Inevitable Task of Charging for What You’d Do For Free

I’d like to share with you a common reason why some people who bring massive value to others, end up not helping the masses of people they actually could. If you are someone who has been questioning what to charge or how to charge for something you would do for free, keep reading!

When you start to consider a monetary request for your services, it can trigger a wide range of critics depending on your upbringing, social circle, or life experiences. What it often sounds like however, is along the lines of “how can I charge for something I would do for free?”

To save you some time and cut to the chase, how you do that is you set a price, post it online or wherever you keep your product/service inventory, and let it be.

This is usually where your inner critic reminds you everyone will be asking “Are you really going to charge that?” Here’s a secret: likely, this will not be a question on the side of your client. If you’ve written your offer descriptions accurately and highlighted what it possible for them as a result of working with you, they will want to know 1. What is Included? (also sounds like “why is the charge what it is”) and 2. How can I find a way to pay the price and get to work”?

It’s important to be able to answer for yourself why you are charging what you are. There are several scenarios where services are $150/hr or $5,000 for a package of services. So, when your inner voice pops up and asks “are you really charging that?” Be sure you can answer “why yes, yes I am! Here’s why…”

Three Pricing Suggestions

  1. Find three others in your field with similar services as you (LinkedIn is a great place to start). Remember, you may just be starting to charge for your services but have many more years of experience than someone in business 10 years so be sure not to use their posted year of business establishment as a marker.
  2. Those who are concerned about charging for their help usually want to help everyone. While you can’t really, consider an a-la-cart option and a fee for a package of services.
  3. Consider if you want to have conversations with all the people or, create transformation. Realistically if you are a solopreneur it’s just you! Considering what you need to keep your business afloat and how many people you can create transformation for without burning out, is essential.

The Choice to Create a Business is Yours

Remember, you can offer to charge for your services or, you can offer them for free. The decision to have a business doing what you’re doing is your decision entirely! If you do decide you want to quit your day job and start serving more people full-time, you must set a price for your services. When you know why you’re charging what you are, it can make a big difference. Now go start that business!

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